Back in the old days, web developers and designers would build a website around one screen resolution. Generally that was around 900 to 1000 pixels wide. The reasoning behind this was simple. Everyone hated scrolling left to right on a webpage and we could tell by our analytics that most visitors were using at least 1024 pixel resolution. This worked pretty well until smart phones and tablets came along. They were game changers that required us to change the way we build websites. A website built specifically for a large computer monitor looks terrible on a smaller device.
This is where responsive web design comes into play. Responsive web design is the process of building a website in a manner that it displays differently based on the resolution of the device viewing it. The first image captioned mobile is how poteetgroup.com looks when viewed on a smartphone. The design is generally the same but the elements on the page are laid out specifically for a smart phone. They are designed for the user to easily scroll from top to bottom. Links are also made to be easily clickable and visible.
The second image captioned desktop, is the way poteetgroup.com displays on a computer monitor. The content is laid out to utilize a larger screen and reduce the amount of vertical scrolling required on a smart phone. The differences are somewhat subtle because we have chosen a more minimalist design. The more content your website has, the more important responsive design is.
Regardless if your website is established or yet to be built, contact us so we can discuss how a mobile responsive website design will benefit you and your customers.